We help service brands stand out

While no one can deny the impact of getting qualified leads through referrals, there are plenty of reasons to focus on non-referral-based marketing strategies. Here are a few brief reasons:

• When you promote your visual brand on items like your work vehicles, you can get “free marketing” by driving from job site to job site.
• A potential customer can infer a company’s professionalism, or lack thereof, based on how professional they treat their brand. There’s a reason we consistently warn people not to “judge a book by its cover.”
• Investing in quality branding that will set you apart from your competition will help your target audience distinguish you/your brand from your competitors. You can stand out through minimal yet strategic brand initiatives when every other company looks the same.

This is a valid concern when one has an established brand. There are a few ways to overcome this challenge regardless of the size of your marketing budget.

• You should have a list of emails or contact information from past clients. It would be recommended to send a mass email to previous clients announcing a change of brand. There are plenty of free email services that could accomplish this for your brand.
• Even though we love creating new logos for companies, part of our initial conversations with any brand is uncovering how much brand equity is currently invested in a logo. If your company has a great logo, don’t change it! Instead, work on ways to build around it with items like a Brand Mascot, Print Design, Marketing Initiatives, and a Website that converts.
• There will often be a learning curve for your target audience to remember your change of brand. However, depending on your current marketing strategy, you might be surprised by how few clients recognize your current brand.

The following answer is an oversimplification of how brands build their visual identity when faced with this situation, but there are two common ways to rebrand a company with multiple sub-brands:

• Brand each sub-brand uniquely. You often see this with companies like Proctor & Gamble, Unilever, and Pepsico.
• Unify all the sub-brands under the parent brand. Examples of this would include Apple, FedEx, and General Electric.

During the discovery process, our team would work with yours to uncover the best approach for your particular situation. No two brands are the same, which means your brand architecture doesn’t have to be structured similarly to someone in your same industry.

Construction Executive, a magazine for the business of construction, has a number of free online articles that can help develop a marketing strategy for your brand. Some ideas include:

• Source promotional products with your logo.
• Utilize AI tools to create content and boost your website’s SEO.

If you want a more detailed and tailored marketing plan, we would love to help! Send us a message to get started.