We design sports logos fans can rally around.
Dunson Design Company, based in Marietta, GA, is dedicated to delivering professional and customized sports branding solutions, focusing on creating unique sports logos for teams and organizations.
Our expertise in branding in sports ensures that each logo we design effectively represents the identity and values of your team, helping you stand out in a competitive landscape.
How our sports logos help you:
Memorable Brand Imagery
Improved Merchandise Sales
Increased Fan Engagement
About Dunson Design Co.
With a track record of over 100 successful rebrands, we take pride in our ability to deliver high-quality sports logos. Moreover, we have facilitated the approval of nearly 30 trademark applications through the US Patent & Trademark Office.
We guarantee to deliver a sports logo you love and can legally protect!
Featured Projects
Sports Logo | Visual Identity System | USPTO | Environmental Design
Types of sports logos
The sports logos below are examples of the various styles we can create for your team.
Lettermark | Ligature
A type-based logo consisting of one or more letters often symbolizing the team’s name. These popular sports logos help establish a strong identity and are one of the most common forms of sports branding.
Famous Examples:
Atlanta Braves – MLB
Calgary Flames – NHL
Cleveland Cavaliers – NBA
Houston Dynamo – MLS
New York Giants – NFL
North Carolina – NCAA
Spirit Mark
A logo that embodies the essence of a team or community is often referred to as a spirit mark. The wide variety of styles and execution make this logo category the most popular within the sports branding world.
Famous Examples:
Chicago Bulls – NBA
Clemson Tigers – NCAA
DC United – MLS
Houston Texans – NFL
Minnesota Wild – NHL
Toronto Blue Jays – MLB
Logotype
A logo showcasing a single word or a blend of words. In sports branding, these logos add to the overall brand identity but are rarely the primary identifier for a team.
Famous Examples:
Carolina Panthers – NFL
LA Galaxy – MLS
San Antonio Spurs – NBA
Tampa Bay Rays – MLB
Washington Capitals – NHL
UCLA – NCAA
Mascot Illustration
An illustrated representation of a character, typically designed to personify and symbolize the team’s mascot is often used to engage audiences, foster team spirit, and enhance marketing and promotional efforts.
Famous Examples:
Baltimore Orioles – MLB
Boston Celtics – NBA
Cleveland Browns – NFL
Georgia Tech – NCAA
Pittsburgh Penguins – NHL
Toronto Blue Jays – MLB
Sport-Specific Logo
A logo designed specifically for a sport or activity, incorporating elements that reflect the sport’s unique characteristics, culture, and identity, aimed at creating a strong and recognizable brand presence.
Event Logo
A distinct and specially designed logo to represent a particular event, capturing its theme, purpose, and identity to enhance recognition, marketing, and branding efforts associated with the event.
Common questions
We intend to provide you with the following answers, which we believe will prove beneficial as you seek a sports logo designer capable of assisting you with your unique project:
Though each project is different, we follow the same six steps for all our logo projects:
- Research and Discovery: A phase of background work and figuring our project deliverables.
- Concept Sketches: Creating multiple sketches based on the project brief that are unique and able to be trademarked.
- Vector Refinement: Moving the chosen concepts into the computer, we refine the logo to ensure proportional accuracy and reflect the team’s colors.
- Supporting Marks: We develop items such as custom lettermarks, custom wordmarks, custom font and numeral systems, and sport-specific layouts as needed.
- Export Files: We provide the client with JPG, PNG, EPS, AI, PDF, and other various files.
- USPTO Registration: We work to guide the client through a US Patent & Trademark Office (USPTO) application.
We prioritize understanding your school’s values, ethos, and brand identity to create a logo that authentically represents your institution. We encourage active involvement from your team, seeking your insights and feedback at each stage of the design process. Our aim is to achieve a logo that resonates with your school’s unique character.
Team names that have the greatest connection with a community and fanbase have one of the following:
- They have a direct correlation to the history and region they represent.
- They have a less familiar name as it tends to make the greatest impact.
- They recognize a new name comes with needing a new logo. If the name has a large list of USPTO registered logos (i.e. Tigers), it will make it harder to create a team logo that can be owned.
There is no set time when a team MUST change their logo. In some instances, it is advised to keep a logo that has developed significant brand equity. However, these are some signs it is time to change a sports team’s logo:
- The team is using a logo that is the property of another team or entity.
- The logo has obvious anatomical flaws when compared to the thing it represents.
- The team’s fanbase does not connect with the current team logo.
Even though the process of developing a sports logo is very similar to that of a traditional logo, how a sports logo looks and “feels” is vastly different from a traditional logo. It is recommended to find a designer or design agency that has a portfolio of successful sports logos. One of the biggest factors in determining success is if a logo is registered with the US Patent & Trademark office.
To find sports logos that are currently in use or have been used in the past, you can explore several useful tools and resources:
Sports Logos.net: A comprehensive database of sports logos from various teams and leagues, including historical and current designs. Visit Sports Logos.net.
LogoLounge: A platform showcasing a wide range of logo designs, including sports logos, with the ability to search and filter by category. Visit LogoLounge.
BrandsoftheWorld: A repository of logos from around the world, including sports teams and organizations. Visit BrandsoftheWorld.
These tools will help you discover and analyze sports logos across different sports and eras.
Get Unstuck
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