ConcreteCo.com
Logo Design
![](https://dunsondesign.com/wp-content/uploads/2024/07/Concrete_Co-Vertical.jpg)
Overview
A prominent construction service company in southeastern TN wanted to expand its sub-brand portfolio.
Its first sub-branded property was RoofingCo.com. After establishing a brand identity and architecture, ConcreteCo.com’s logo needed to fit within the previously established brand system.
![](https://dunsondesign.com/wp-content/uploads/2024/07/Concrete_Co-Badge.png)
Working with the company’s ownership group, we worked through a project scope that would develop a unique logo that would stand out in a crowded industry.
Project Scope:
- Brand Identity Workshop
- Custom Logo
- System Font Pairing
- Brand Colors
Initial sketches
![](https://dunsondesign.com/wp-content/uploads/2024/07/ConcreteSketch-1B.jpg)
![](https://dunsondesign.com/wp-content/uploads/2024/07/ConcreteSketch-3.jpg)
![](https://dunsondesign.com/wp-content/uploads/2024/07/ConcreteSketch-14.jpg)
![](https://dunsondesign.com/wp-content/uploads/2024/07/ConcreteSketch-5A.jpg)
Logo Family
![](https://dunsondesign.com/wp-content/uploads/2024/07/Concrete_Co-Icon.jpg)
![](https://dunsondesign.com/wp-content/uploads/2024/07/Concrete_Co-Vertical.jpg)
![](https://dunsondesign.com/wp-content/uploads/2024/07/Concrete_Co-Horizontal.jpg)
![](https://dunsondesign.com/wp-content/uploads/2024/07/Concrete_Co-Brand-Name.jpg)
![](https://dunsondesign.com/wp-content/uploads/2024/07/Concrete_Co-Tagline.jpg)
![](https://dunsondesign.com/wp-content/uploads/2024/07/Concrete_Co-Badge-BG.jpg)
Best graphic design work you could possibly hope for. Excellent partnership, communication, and finished product.
Highly recommend.
Jason Finnell
ConcreteCo.com
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