ConcreteCo.com
Logo Design
Overview
A prominent construction service company in southeastern TN wanted to expand its sub-brand portfolio.
Its first sub-branded property was RoofingCo.com. After establishing a brand identity and architecture, ConcreteCo.com’s logo needed to fit within the previously established brand system.
Working with the company’s ownership group, we worked through a project scope that would develop a unique logo that would stand out in a crowded industry.
Project Scope:
- Brand Identity Workshop
- Custom Logo
- System Font Pairing
- Brand Colors
Initial sketches
Logo Family
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