Due West

Institutional Identity Design - Athletic Identity Design - Brand Strategy - Environmental Design

Overview

Due West ES is a Niche.com “Best Public Elementary School in Georgia.” The students, faculty, and community embrace its school nickname, the Pioneers, and use it to inspire high achievement and blazing new trails.

One thing the school did not embrace was its identity system. Due West recognized its branding needed a refresh. Together, we rolled up our sleeves and began working on a new identity system.

Project Scope

  • Institutional Identity
  • Primary Athletic Identity
  • Environmental Design
  • Yearly Theme Design

Environmental & Signage Design

Athletic Identity

The Results

Established a defined logo system

Created school spirit around the campus

Increased brand recognition in the community

Multiple logo layouts registered with the US Patent & Trademark Office

Awards

The Pioneer Mascot is included in Logo Lounge Lookbook 13

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