Due West

Learn how we created a lasting partnership that resulted in an award-winning brand system.

Institutional Identity Design - Athletic Identity Design - Brand Strategy - Environmental Design

Project Brief

Due West Elementary School, sitting in Marietta, GA is a Niche.com “Best Public Elementary School in Georgia” and part of the Cobb County School District. The students, faculty, and community embrace its school nickname, the Pioneers, and use it to inspire high achievement and blazing new trails.

However, one thing the school did not embrace was its identity system. Due West recognized its branding needed a refresh. Due West Elementary and I rolled our sleeves and began working on a new identity system.

Project Scope

  • Institutional Identity
  • Primary Athletic Identity
  • Environmental Design
  • Yearly Theme Design

The Process

The first step was to create the school’s family of marks. Providing a solid visual identity was vital to unify the students and families. It was essential to tap into the school’s rich history, which opened its doors in 1958.

I took the time to research the school’s history and the significance behind its academic success. This knowledge helped to inform the creative decisions I made in the refreshed identity.

The final step was to develop assets to support the brand and to bring the community closer together. The result was the development of environmental signage placed throughout the campus to reignite school spirit.

Environmental & Signage Design

Athletic Identity

The Results

  • Established a defined logo system
  • Created school spirit around the campus
  • Increased brand recognition in the community
  • Licensed the logo


  • The Pioneer Mascot is included in Logo Lounge Lookbook 13

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