Due West
Institutional Identity Design - Athletic Identity Design - Brand Strategy - Environmental Design
Overview
Due West ES is a Niche.com “Best Public Elementary School in Georgia.” The students, faculty, and community embrace its school nickname, the Pioneers, and use it to inspire high achievement and blazing new trails.
One thing the school did not embrace was its identity system. Due West recognized its branding needed a refresh. Together, we rolled up our sleeves and began working on a new identity system.
Project Scope
- Institutional Identity
- Primary Athletic Identity
- Environmental Design
- Yearly Theme Design
Environmental & Signage Design
Athletic Identity
The Results
Established a defined logo system
Created school spirit around the campus
Increased brand recognition in the community
Multiple logo layouts registered with the US Patent & Trademark Office
Awards
The Pioneer Mascot is included in Logo Lounge Lookbook 13
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