ConcreteCo.com

Logo Design Overview A prominent construction service company in southeastern TN wanted to expand its sub-brand portfolio.  Its first sub-branded property was RoofingCo.com. After establishing a brand identity and architecture, ConcreteCo.com’s logo needed to fit within the previously established brand system. Working with the company’s ownership group, we worked through a project scope that would […]

RoofingCo.com

Logo Design Overview A prominent construction service company in southeastern TN wanted to expand its sub-brand portfolio.  Its first sub-branded property was RoofingCo.com. The identity we developed for this company would lay the groundwork for how we approached future brands such as ConcreteCo.com. Working with the company’s ownership group, we worked through a project scope […]

WF Burns Rams

Sports Logos – Brand Mascots Overview Located right outside Auburn, AL, W.F. Burns Middle School has been a staple to its community for over 100 years! Despite its longstanding tradition of academic excellence, the school has always lacked a unique and defining identity. Working with the school’s leadership team, we developed a Ram mascot logo […]

Golden Seals

Sports Logo Design Overview Commissioned by the Super Design Bowl, we were asked to update the original California Golden Seals NHL logo. Approaching this project, we recognized seals are not known for being intimidating and predatory animals. The biggest challenge we needed to overcome was creating an identity that fit the aggressive style of play […]

Image Institute

Logo Design – Print Design – Brand Guidelines Overview Image Church, located in Marietta, GA, was looking to develop a logo for their newly-created Image Institute. The Institute was developed to train local church members and the surrounding community. Working with the church’s leadership team, we set out to create an identity that captured their […]

Bryce Carpenter

Logo Design – Visual Identity System – Print Design Overview The Law Office of Bryce Carpenter is one of the fastest-growing law firms in all of Texas. With their rapid growth, developing a unique logo that tells their brand story was paramount. We worked alongside Bryce to create a unique and memorable mark that will […]

Can I Use Someone Else’s Mascot Logo?

In today’s interconnected digital world, logos have become a powerful tool for establishing brand identity and recognition. Whether it’s a sports team, a school, or a business, a well-designed mascot logo can leave a lasting impression on the audience. However, the question arises: can you use someone else’s mascot logo? In this article, we’ll explore the legal and ethical considerations surrounding using someone else’s mascot logo and give you some insight into the potential risks and consequences involved.

What Is The Difference Between A Brand Mascot And A Logo?

Logos and brand mascots are essential in brand building and advertising, but they serve different purposes. This article aims to clarify the differences between logos and brand mascots, as well as their purposes in brand building and advertising. We will answer several questions, including the definition of a logo and a brand mascot, whether or not a company needs a mascot, the role of a mascot in advertising, and the design elements that differentiate a logo and a mascot. By the end of this article, you should have a better understanding of the differences between logos and brand mascots and how they can be used effectively as you build your brand.

Weston Tree Service

Corporate Identity – Brand Strategy Overview Having initially connected with Weston Tree Services through a referral for tree removal services, we discussed design needs for his business. Josh, the owner, highlighted an issue of customers lacking awareness of Weston Tree Service, particularly when making payments on-site. Addressing this brand visibility gap became a priority for […]

Logo Design

Located in Marietta, GA, Dunson Design Company specializes in logo designs that are modern, timeless, and compelling. Let’s Talk What Is Logo Design Logo design is the art of visually expressing a brand’s values and identity. According to Paul Rand, a renowned graphic designer, A logo doesn’t sell (directly), it identifies. Paul Rand Tweet At […]

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