Sports Logos

Though each project is different, we follow the same six steps for all our logo projects:

1. Research and Discovery: A phase of background work and figuring our project deliverables.
2. Concept Sketches: Creating multiple sketches based on the project brief that are unique and able to be trademarked.
3. Vector Refinement: Moving the chosen concepts into the computer, we refine the logo to ensure proportional accuracy and reflect the team's colors.
4. Supporting Marks: We develop items such as custom lettermarks, custom wordmarks, custom font and numeral systems, and sport-specific layouts as needed.
5. Export Files: We provide the client with JPG, PNG, EPS, AI, PDF, and other various files.
6. USPTO Registration: We work to guide the client through a US Patent & Trademark Office (USPTO) application.

We offer competitive pricing that takes into account the intricacy of the project, the level of customization required, and the expertise involved. Upon discussing your specific requirements, we will provide a detailed proposal outlining the associated costs, ensuring transparency throughout.

We prioritize understanding your school's values, ethos, and brand identity to create a logo that authentically represents your institution. We encourage active involvement from your team, seeking your insights and feedback at each stage of the design process. Our aim is to achieve a logo that resonates with your school's unique character.

Team names that have the greatest connection with a community and fanbase have one of the following:

• They have a direct correlation to the history and region they represent.
• They have a less familiar name as it tends to make the greatest impact.
• They recognize a new name comes with needing a new logo. If the name has a large list of USPTO registered logos (i.e. Tigers), it will make it harder to create a team logo that can be owned.

There is no set time when a team MUST change their logo. In some instances, it is advised to keep a logo that has developed significant brand equity. However, these are some signs it is time to change a sports team's logo:

• The team is using a logo that is the property of another team or entity.
• The logo has obvious anatomical flaws when compared to the thing it represents.
• The team's fanbase does not connect with the current team logo.

Even though the process of developing a sports logo is very similar to that of a traditional logo, how a sports logo looks and "feels" is vastly different from a traditional logo. It is recommended to find a designer or design agency that has a portfolio of successful sports logos. One of the biggest factors in determining success is if a logo is registered with the US Patent & Trademark office.