Insights

The following articles are meant to educate, inform, and equip you with an understanding of how branding works and why it matters.

Latest Article

Discover the truth behind common logo design myths and learn how to create a logo that truly represents your brand.

How do you know if a logo refresh or rebrand is best for your company? This article explains the differences and helps you choose the best for you.

Are high schools and other entities allowed to use someone's mascot logo? What are the legal and ethical considerations?

What are brand mascots and logos and how do I know which one is best for my company?