Kennesaw Mountain
This project aimed to create a comprehensive identity system to pass a USPTO application. At the same time, whatever was chosen needed to represent the school and community. Some of the themes the school wanted their new Mustang to embody were speed, power, and determination.
The Problem
Since opening its doors in 2001, Kennesaw Mountain High School has never owned a unique identity. Not having a logo created a potential liability issue, as nothing legally protected the logos they were using. I was given the task of helping the school solve this problem.
The Solution
With these ideas in place, I worked with the administrative team to develop an identity system that protected the school and unified the community.
The Challenges
One of the most significant challenges of this project was solving the length of the school’s name, KENNESAW MOUNTAIN. Because sixteen characters are needed to spell the school’s name, we decided to make the school’s moniker the primary focus of the wordmark. Typically, I would highlight a school’s name and have the nickname be the secondary focus. Alternate and secondary wordmarks emphasized the school’s name on an as-needed basis.
Institutional Identity
As I worked on finishing the school’s athletic identity, the need for a unified brand identity became apparent. To accomplish this, I worked with Torch Creative to develop a unique and proprietary KM monogram. The solution they produced was timeless and “classic.” Torch Creative’s creative solutions made building a unified brand architecture much easier.
