Real Life Village
We believe great logo design should be personal and meaningful. That’s why we were thrilled to create a logo for Real Life Village. Real Life Village is a non-profit founded by parents of twins with autism. They face the reality many parents of special needs children will face: “Who will care for my child(ren) when I’m gone?”
Real Life Village seeks to serve these families by providing a facility where adults with special needs can live, and be cared for.
The Problem
Launching a brand-new business initiative creates endless possibilities for developing a logo and identity. However, with seemingly countless potential directions, it was essential to follow a process that would reveal Real Life Village’s core values, allowing us to create a unique and compelling non-profit logo.
The Solution
With a unique and proprietary identity system, Real Life Village is underway with initial funding campaigns and construction on the first of many properties. Their logo fits within the non-profit sector and provides a unique and compelling identity to tell their brand story.
Logo Design
Based on our Brand Identity Workshop, a few themes seemed essential to explore. It was important to ensure the brand’s logo would evoke a sense of happiness, joy, and belonging for the adults who would be trusted to Real Life Village’s care. With this in mind, we developed a list of brand nouns:
- Sunshine/Sunrise
- Smile
- Water
- Nature
The results
Highly Recommend Dunson Design!
Randall worked really hard to make sure he understood who our client is, what they stood for, and how they needed to differentiate themselves in a professional way. The process was very organized and the project was delivered on time. Highly recommend Dunson Design and will definitely work with them again!
