Weston Tree Service
Weston Tree Service, a veteran-owned business shaped by multiple generations of tree work, exemplifies excellent service and quality. Unfortunately, their previous logo design was outdated and did not demonstrate the excellence this tree service consistently delivered.
Even though the team at Weston Tree Service produced reliable work, the clients being served lacked brand awareness. Some clients didn’t even know the name of the company doing work for them.
Dunson Design set out to fix these issues, delivering modern logo design and recognizable branding to build greater awareness of their company.
The Problem
Having initially connected with Weston Tree Services through a referral for tree removal services, we discussed logo, branding, and design needs for his business.
Josh Weston, the owner, highlighted an issue of customers lacking awareness of Weston Tree Service, particularly when making payments on-site.
Addressing this brand visibility gap became a priority for him.
The Solution
We solved these expressed design needs by creating a unique and memorable brand logo, engaging print and marketing material to boost visibility for the tree service, and a friendly and approachable brand mascot.
The new logo had a sharper, modern look that would stand out and be more readily reproduceable. The brand mascot, on the other hand, worked to serve as an emblem for the company to better connect with clients.
Tree Service Logo Design
We worked with Josh to determine what images could best represent his brand. These images, called “brand nouns,” directly influence our logo sketches and the concepts we present to clients.
The brand nouns that shaped the final Weston Tree Service logo design were “crosscut” and “the letter W.”
Brand Mascot
In addition to creating a comprehensive brand identity system and designing for specific print needs, we also created a brand mascot for Weston Tree Service. This mascot allows for a more playful and friendly approach to marketing.
The results
Dunson Design Knocked It Way Out Of The Park.
From first contact through follow up, they were on top of it. They were great at communicating, turning my words and thoughts into an amazing logo and mascot, and helping me design new biz cards, uniforms, and a wrap for my work truck. Don’t waste your time looking at other companies, they are the real deal and I couldn’t be happier.