Weston Tree Service
Weston Tree Service, a veteran-owned business shaped by multiple generations of tree work, exemplifies excellent service and quality.
Even though the team at Wesston Tree Service produced reliable work, the clients being served lacked brand awareness. Some clients didn’t even know the name of the company doing work for them.
We set out to fix these issues.
The Problem
Having initially connected with Weston Tree Services through a referral for tree removal services, we discussed design needs for his business.
Josh, the owner, highlighted an issue of customers lacking awareness of Weston Tree Service, particularly when making payments on-site.
Addressing this brand visibility gap became a priority for him.
The Solution
We solved these expressed needs by creating a unique and memorable brand logo, engaging print and marketing material, and a friendly and approachable brand mascot.
Logo Design
We worked with Josh to determine what images could best represent his brand. These images, called “brand nous,” directly influence our logo sketches and the concepts we present to clients.
The brand nouns that shaped the final Weston Tree Service logo were “crosscut” and “the letter W.”
Brand Mascot
In addition to creating a comprehensive identity system and designing for specific print needs, we created a brand mascot for Weston Tree Service. This mascot allows for a more playful and friendly approach to marketing.
The results
Dunson Design Knocked It Way Out Of The Park.
From first contact through follow up, they were on top of it. They were great at communicating, turning my words and thoughts into an amazing logo and mascot, and helping me design new biz cards, uniforms, and a wrap for my work truck. Don’t waste your time looking at other companies, they are the real deal and I couldn’t be happier.