Weston Tree Service

Corporate Identity - Brand Strategy

Overview

Having initially connected with Weston Tree Services through a referral for tree removal services, we discussed design needs for his business. Josh, the owner, highlighted an issue of customers lacking awareness of Weston Tree Service, particularly when making payments on-site. Addressing this brand visibility gap became a priority for him.

We started by discussing the pain points that his business was experiencing, and we developed a plan to rebrand Weston Tree Service with an updated logo and introduce a Brand Mascot. Some other items included in this process were exploring new brand colors, defining brand fonts, and creating a truck wrap so his vehicle identified his brand when he was on a job site.

Project Scope

  • Brand Identity Workshop
  • Custom Logo
  • System Font Pairing
  • Brand Colors
  • Brand Mascot
  • Vehicle Wrap Design

Initial Sketches

W/Tree
Tree/Military Insignia/Star
W/Crosscut
Eagle/Tree/Roots

Logo Family

Project Summary

The rebranding of Weston Tree Service was a success, and we provided them with a new logo that not only represented their brand but also improved their brand awareness. Our team was proud to be a part of this project and is looking forward to helping other businesses with their branding and design needs.

I needed a new logo and mascot for my company and Dunson Design knocked it way out of the park. From first contact through follow up, they were on top of it. They were great at communicating, turning my words and thoughts into an amazing logo and mascot, and helping me design new biz cards, uniforms, and a wrap for my work truck. Don’t waste your time looking at other companies, they are the real deal and I couldn’t be happier.

Josh Weston

Weston Tree Service

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