What our logos give you
Greater Brand Recognition
Captivating Brand Storytelling
Professional First Impression
What Is Logo Design?
Logo design is the art of visually expressing a brand’s values and identity. According to Paul Rand, a renowned graphic designer,
A logo doesn’t sell (directly), it identifies.
At Dunson Design Company, we have the expertise to help you develop a logo that identifies your brand.
Featured Projects
Our logo design process
Each logo project is unique and requires a tailored approach. With years of experience, we have refined a process that enables us to analyze and address every unique aspect of a project. We guide our clients through a consistent six-step process that ensures their logo design is original and aligned with their values and vision.
Step One
Art Direction
Understand the client’s values and make a plan to create logo sketches.
Step Two
Sketch Phase
Create multiple logo sketches that are unique, modern, and timeless.
Step Three
Vector Refinement
Generate three vector-based logos from the client’s selection.
Step Four
Logo Family
Develop brand colors and alternate layouts to support the primary logo.
Step Five
Export Files
Provide the client with JPG, PNG, EPS, AI, PDF, and other various files.
Step Six
USPTO Registration
Guide the client through a US Patent & Trademark (USPTO) application.
Common questions
Based on our years of experience, we have found many clients and potential clients who have had similar questions before starting a project. We hope that these answers will help you as you look to find a logo designer equipped to help you on your specific project:
When looking for a designer, you should ask them these questions:
- Do you have a portfolio of work specific to my industry?
- Do you have a clearly defined process for designing logos?
- Have any of your logos passed a USPTO trademark application?
These answers will give you a great starting point to determine if someone is a good fit for you.
Every good logo designer will have different priorities that drive their process. But, here is a small list of best practices that drives Dunson Design Company’s process:
- Logos should be created in a vector format so they can be scaled without losing detail.
- Logos should be able to work as a one-color option.
- Logos should always be as simple as possible.
When deciding if you want to use websites like Fiverr, Upwork, and 99designs, there are some questions you should ask of your design project:
- What’s the most important thing to me: price or the final product?
- How much does it matter to me to develop a longstanding partnership with a designer?
- Am I willing to take the risk of being given a product that infringes on someone’s work of art?
We cover this topic in greater detail in this blog post. For a quick overview, here are a few differences:
Logo Refresh:
- Subtle Updates: Minor changes like font, color, or design tweaks.
- Purpose: Modernize and stay relevant without altering core identity.
- Benefits: Maintains brand recognition, cost-effective.
Logo Rebrand:
- Complete Overhaul: Entirely new logo to reflect significant company changes.
- Purpose: Align with new vision, mission, or market position.
- Benefits: Signals a fresh start, appeals to new target audiences, often part of a broader rebranding strategy.
When to Choose Each:
- Logo Refresh: When you need minor updates to stay current but your core brand remains the same.
- Logo Rebrand: When your business has undergone significant changes that require a new visual identity.
For expert logo refresh or rebrand services, contact us to discuss how we can help elevate your brand.
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Don’t let a lackluster brand identity get in the way of your company’s growth.
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