Create a unique and impactful logo that aligns with your brand’s values and vision, following our six-step logo design process.
What Is Logo Design
Logo design is the art of visually expressing a brand’s values and identity. According to Paul Rand, a renowned graphic designer,
At Dunson Design Company, we have the expertise to help you develop a logo that identifies your brand.
Based on our years of experience, we have found many clients and potential clients who have had similar questions before starting a project. We hope that these answers will help you as you look to find a logo designer equipped to help you on your specific project:
How do I know someone is a good logo designer?
When looking for a designer, you should ask them these questions:
- Do you have a portfolio of work specific to my industry?
- Do you have a clearly defined process for designing logos?
- Have any of your logos passed a USPTO trademark application?
These answers will give you a great starting point to determine if someone is a good fit for you.
What are some best practices in logo design?
Every good logo designer will have different priorities that drive their process. But, here is a small list of best practices that drives Dunson Design Company’s process:
- Logos should be created in a vector format so they can be scaled without losing detail.
- Logos should be able to work as a one-color option.
- Logos should always be as simple as possible.
Should I use an online-based marketplace?
When deciding if you want to use websites like Fiverr, Upwork, and 99designs, there are some questions you should ask of your design project:
- What’s the most important thing to me: price or the final product?
- How much does it matter to me to develop a longstanding partnership with a designer?
- Am I willing to take the risk of being given a product that infringes on someone’s work of art?
Have A Different Question?
If you have unanswered questions about logo design or our process, we would love to talk to you.
Our Logo Design Process
Each logo project is unique and requires a tailored approach. With years of experience, we have refined a process that enables us to analyze and address every unique aspect of a project. We guide our clients through a consistent six-step process that ensures their logo design is original and aligned with their values and vision.
Understand the client's values and make a specific plan to create logo sketches.
Create multiple logo sketches that are unique, modern, and timeless.
Generate three vector logos on the computer based on the client's selection.
Develop brand colors and alternate layouts to support the primary logo.
Provide the client with JPG, PNG, EPS, AI, PDF, and other various files.
Guide the client through a US Patent & Trademark Office (USPTO) application.
What Our Clients Are Saying
I needed a new logo and mascot for my company and Dunson Design knocked it way out of the park. From first contact through follow up, they were on top of it. They were great at communicating, turning my words and thoughts into an amazing logo and mascot, and helping me design new biz cards, uniforms, and a wrap for my work truck. Don’t waste your time looking at other companies, they are the real deal and I couldn’t be happier.
Weston Tree Service
Partnering with Dunson Design for a recent client project has been such a great experience for our client and internal team. Randall worked really hard to make sure he understood who our client is, what they stood for, and how they needed to differentiate themselves in a professional way. The process was very organized and the project was delivered on time. Highly recommend Dunson Design and will definitely work with them again!
Best graphic design work you could possibly hope for. Excellent partnership, communication, and finished product.
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